What a year! At HospitalPortal we have been fortunate to participate in some amazing conferences—National Coorperative of Health Networks, Ragan Communications Healthcare Social Media Summit at Mayo Clinic, Greystone’s Healthcare Internet Conference, and Ragan Communications Intranet Summit to name a few. In doing so, we have been thrilled to learn from and collaborate with other thought leaders who are shaping the technology and trends that create a cutting-edge healthcare intranet. We have been inspired by some amazing stories of trailblazing organizations that take their queue not from what the world around them is doing but from what should be done and how they can most touch the lives of patients and staff. Each of these amazing conferences inspired me in different ways.
At NCHN, I was touched by the passion and selflessness of network administrators who are fighting every day to ensure network endurance in uncertain times. I also had the pleasure of meeting Brian Lee and being taken in by his quest to help healthcare organizations attain Service Excellence, become hospitals of choice, and enhance the lives of their employees (really their teams) in the meantime. Brian will be our featured speaker for our February webinar on the topic of “The Magic of Engagement.” We will also be joining Brian, his team, and his clients at their Healthcare Service Excellence Conference in Dallas mid-January.
I must admit, the Healthcare Social Media Summit at Mayo Clinic was a whirlwind of emotions—I laughed, I cried, I was in awe of the things I learned. ePatient Dave shared an amazing story of how Social Media can connect and support patients and their families that struggle with incredibly trying illnesses. A brave group of ladies shared their story of how they found one another online after being served up a very scary prognosis on SCAD and how they convinced the right renegade at Mayo Clinic to put her heart and soul into researching a condition that no one else wanted to bother with. Shel Holtz mesmerized the audience with his vision of what we can expect in Social Media in Healthcare in the coming years, as well as what technologies are quickly going the way of dinosaurs. Last, but certainly not least, I don’t think I’m overstating it when I say that Lee Aase and his “Dream Team” touched everyone in attendance with their ability to take their ideas and patiently but persistently turn them into something that can only be described as visionary and personifying the mission of Mayo Clinic. On top of it all, I had the pleasure of really getting to know a few of our favorite clients…and discover what it’s like to live in Serbia and what is so appealing about Angry Birds in the process.
At Greystone, I was humbled by how a little company that could like HospitalPortal could wow big name healthcare organizations yet collaborate and form partnerships with other healthcare IT vendors who quite literally “wrote the book.” I was moved and amazed by Chris Catallo’s energy as well as his commitment to making sure everyone felt like they were an important part of what was going on.
Again, Ragan Communications outdid themselves for the Intranet Summit. Andy Jankowski seemed to channel Steve Jobs in sharing his dream of what companies can and do accomplish with their intranets, how what seems almost like Science Fiction is the wave of the future. There was a lot of talk of social intranets and employee engagement. Leaders from LLBean were kind enough to share not only their successes, but also the trials and errors that got them there. Hoyt Finnamore once again solidified that Mayo Clinic has an astute knack for attracting multi-disciplinary talent that is more prophetic than we mere mortals. Hoyt’s Roving Reporter video blogs and interviews remarkably not only connect a staff of over 50,000 that spans the globe, but also do it with is unique brand of hysterics that is reminiscent of late-night talk shows, leaving the audience anxiously anticipating his next release.
So what are the take-aways from a year like this?
- Video is where it’s at. Not only can you use humor to engage staff, but cleverly produced videos can cement an idea in staff’s mind that they will likely recall for many years. A great example of this is the video that American Heart Association produced to promote awareness of Hands-only CPR. Ken Jeong and Dallas Cowboy Cheerleader look-alikes doing Hands-only CPR to the tune of “Stayin’ Alive” is about is good as it gets. http://www.youtube.com/watch?v=n5hP4DIBCEE Another is Mayo Clinic’s video to promote the “Know Your Numbers” Heart Health campaign. This video ingeniously rewords the ‘80’s song “867-5309” to “Blood Pressure, Lipids, and BMI,” making the otherwise very forgettable measures quite memorable. http://www.youtube.com/watch?v=TSnRKvU5fVM&noredirect=1
-Social Intranets are not in the future, they’re here. The question is when and how will your organization adopt this new world order.
-This first step to selling the patient community on your organization’s value and mission is engaging your staff, including referring physicians and volunteers.
-Usability is king. Make sure the information employees need is easy to find and to get to or they will reject the intranet, which would be a huge waste of an amazing solution.
This leaves the obvious question—what is to come for HospitalPortal in 2012?
In my crystal ball I see things like chat functionality; more sophisticated calendars, including Outlook integration; whiteboard functionality; additional flexibility in the approval workflow process to allow for sequential approval; enhanced reporting capabilities; personal news feeds; and maybe if the stars align, a mobile app.
We also realize that nothing we do in healthcare exists in a vacuum. We hope to continue to work more with complementary healthcare IT vendors that would be of benefit to our clients. We are already partnering with Health Data Solutions to integrate their QDC Incident Reporting system with the portal. Having this tool available on the portal adds the benefit of allowing staff to report incidents and near-misses anonymously, without fear of punitive action. The obvious benefit is that more incidents and near-misses are actually reported, allowing Risk Management to better understand what is going on under the surface and creating dangerous situations. Our goal is to continue to seek out and work with other key solution providers that can seamlessly integrate with the portal; provide more and more cross-departmental functionality to make employees lives easier and save more and more critical moments of staff’s time in order to achieve the ultimate goal–improved outcomes and patient satisfaction. Here’s to making it all happen!